Friday, June 14, 2024

RBA launches ‘Reimagine the $5’ marketing campaign for brand spanking new banknote design




RBA launches ‘Reimagine the $5’ marketing campaign for brand spanking new banknote design | Australian Dealer Information















Public urged to contribute concepts

RBA launches 'Reimagine the $5' campaign for new banknote design

The Reserve Financial institution (RBA) has initiated a public marketing campaign to collect concepts from the Australian group for incorporating First Nations cultures into the brand new $5 banknote design.

Michelle McPhee, RBA assistant governor for enterprise providers, careworn the significance of group involvement.

“We invite all Australians to reimagine the $5 banknote within the seek for themes that mirror our nation’s distinctive and wealthy First Nations cultures and historical past,” McPhee stated. “This may very well be a narrative handed down for generations, a location, an concept, an instrument or an object that binds a group.”

Engagement with First Nations organisations

To make sure the design authentically represents First Nations cultures, RBA is collaborating with First Nations organisations throughout all states and territories. This direct engagement goals to encourage widespread participation and collect a various vary of concepts.

“Involving the general public on this course of is important, and by actively partaking First Nations communities, we are able to higher seize themes that inform our nation’s story,” McPhee stated in a information launch. “As occasions change, so do our banknotes. The latest replace to the $5 banknote was in 2016, and there have been 4 completely different $5 banknote designs because the Sixties.”

Australians are inspired to submit their themes for the brand new $5 banknote from March 1 to April 1 on-line.

Background and subsequent steps

The redesign will see the substitute of Queen Elizabeth II’s portrait, with the Australian Parliament persevering with to adorn the opposite facet of the be aware.

Following the submission interval, an professional panel, together with First Nations representatives and senior RBA and Notice Printing Australia management, will evaluate the concepts.

A theme, or mixture of themes, will likely be chosen, and First Nations artists will then be invited to develop the design. The RBA commits to acquiring the required cultural permissions all through this course of, aiming to finalise the design by the tip of 2024.

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