Tuesday, April 23, 2024

Meet the Workforce: Ting Ba, Director of Product Advertising, Development



Ting Ba, Patreon’s new Director of Product Advertising, Development, brings along with her 10+ years of B2B and B2C advertising and marketing expertise at corporations like LinkedIn, Intuit, Estée Lauder, and Accenture. Learn on to study extra about Ting’s personal artistic tasks, what excites her about Patreon, and her favourite creators.

The creator mindset

Ting says she’s happiest when determining the best way to construct one thing out of nothing. At Estée Lauder, she led the launch of a brand new Conventional Chinese language skincare model in Hong Kong. At Intuit, she launched a brand new SaaS accounting resolution for manufacturing companies. And at LinkedIn, she led the relaunch and development of LinkedIn Pages and helped redefine LinkedIn as extra than simply an employer branding instrument.

She calls her function right here at Patreon “a dream come true” as a result of it combines her skilled experiences along with her ardour for creating. “I really like being a creator and having the ability to specific myself alone time,” Ting says. As a author and jewellery line creator, Ting enjoys difficult herself exterior of her day job. “On the finish of the day, everyone seems to be a creator. You simply want the boldness to go on the market, faucet into your ardour, and see who may be curious about what you’re creating.”

What actually offered Ting on becoming a member of the group was the expertise. “The group is crammed with extraordinarily proficient individuals (lots of whom are creators themselves) who’re pushed by serving to creators succeed. Everybody I met got here right here to contribute to a mission larger than themselves, which was an indication that this was the best place for me.”

Creator tradition

Working in advertising and marketing for over a decade, Ting understands the nuances of connecting together with your audiences. “Creators themselves are unbelievable entrepreneurs and excel within the artwork of storytelling. So after we attempt to market to the creator neighborhood, we actually should up our craft.”

To do that, Ting and her group are targeted in the beginning on actively listening and studying. “Creators take a lot satisfaction within the work that they do, however on the similar time, they’ve so many questions on the best way to do it. It’s simple to leap instantly into resolution mode, however it’s essential to pause and actively pay attention,” she says. “Actually, I believe crucial ability on this function is having the ability to hearken to many alternative views, mixture the commonalities, and discover the overarching themes that we will clear up for.”

Trying forward

As Patreon continues to develop and rent, Ting means that potential staff actually take into consideration what’s spiritually essential to them and to make profession choices primarily based on that. “My recommendation is to not be part of an organization simply because it’s a unicorn and also you may have the ability to monetize from it. Profession choices have an enduring impression. You need to make sure you’re glad by how your time and vitality are spent and that you just’re surrounded by supportive individuals. These outcomes often include religious alignment, not financial.”

With Ting’s considerate strategy to work, it’s no shock her favourite Patreon worth is Win Collectively. “Right here, you’re requested to offer sincere, constructive suggestions so everybody can work extra successfully and productively collectively. Whereas that typically comes with troublesome conversations, it’s essential to go away your ego on the door for the sake of the larger good. Whether or not you’re recruiting expertise, writing copy, or working experiments, we’re all working along with a shared aim.”

Past the work

Ting’s most essential creations of all are her daughters, Sophie and Audrey. They’re additionally the inspiration behind her jewellery enterprise referred to as Sophie and the Chook. “I’m a room mum or dad and I’m within the PTA. I really like being energetic of their faculty and spending as a lot time with them as I can,” she says

So far as her favourite Patreon creators, Ting’s curious about every little thing from true crime to popular culture. “I really like true crime from a police lens, so I hearken to Police Off the Cuff. It’s so attention-grabbing to listen to from a police procedural standpoint, from the crime scene to the medical expert all the best way to prosecution,” she says. On the popular culture facet of issues, you will discover Ting listening to Pop Apologists, a podcast hosted by two sisters with a refreshing and hilarious tackle present occasions.

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