Wealthtech firm Orion Advisor Options has expanded its partnership with DPL Monetary Companions, an insurance coverage administration platform for registered funding advisors, to offer direct entry to DPL’s commission-free annuity market, Product Discovery Instruments, and its workforce of licensed insurance coverage consultants.
New to the mixing is a single sign-on and full direct entry for fee-based advisors utilizing the Orion Advisor Expertise platform.
Advisors on Orion’s platform with a DPL membership can examine annuities by sort, advantages and prices utilizing DPL’s proprietary instruments, bringing information feeds immediately into the Orion platform.
When the 2 corporations initially built-in in November 2021, advisors had entry to a restricted information feed into Orion.
Advisors may extra simply handle annuity property alongside different investments in shopper portfolios.
Along with a alternative of commission-free annuities, advisors can discover life, incapacity and long-term care merchandise for his or her purchasers on {the marketplace}.
DPL founder and CEO David Lau mentioned the timing and know-how had been proper to see fee-based annuities take off amongst fiduciary RIAs. However he mentioned he had little interest in promoting to any of the massive insurance coverage carriers.
“I wish to personal fee-based annuity distribution,” he mentioned.
“If you concentrate on the advisory world, every part is fee-based. They didn’t simply determine on their very own to maneuver from commissions to charges,” he mentioned, rattling off an inventory of many massive monetary providers corporations that initiated the shift.
DPL’s digital product catalog can presently mannequin over 3,200 annuities and over 100,000 riders.
Along with serving to an advisor finest match an annuity to a shopper’s present state of affairs, the platform’s comparability engine may assist advisors working with present annuity holders.
“The platform is problem-centric, not product-centric,” he mentioned, which means that if a shopper’s present product will not be assembly their expectations or wants, it may be in comparison with others in the marketplace based mostly on many alternative parameters.
In accordance with the agency, greater than 5,500 RIA corporations have entry to DPL both via direct membership or via partnerships with wealth administration platforms.
And Orion will not be the primary such platform to accomplice with DPL.
Wealth administration platform supplier Black Diamond, owned by SS&C Applied sciences, launched its personal insurance coverage market for RIAs in partnership with DPL in fall 2021.
That endeavor was extremely built-in with the Black Diamond Wealth Platform and allowed for comparable searches and comparisons; 100 RIA corporations had piloted it throughout its growth part, which started a 12 months earlier than.
As for value, corporations pay DPL a membership price that varies relying on AUM, with reductions for multi-year memberships. Charges begin at $1,000 per 12 months, and it’s per agency, not per seat, a DPL spokesperson mentioned. It permits all advisors to entry DPL’s product market, instruments, digital utility and contract administration platform, in addition to the corporate’s workforce of insurance-licensed consultants.